The Fault In Our Stars

The Fault in our Stars

The fault in our stars is one of the most popular films to be released in 2014. This is because the film recently crossed “$100M domestically”. The film was based on a bestselling book by john green and had a more popular opening in the UK and Brazil than twilight did. In fact in Brazil the film made $18.2M in 11 days, surpassing the lifetime gross of other book adaptations such as twilight and the hunger games. You may be asking yourself ‘how did this film get so big so quick?’ well this all happened because of the power of social media. The author of the book, John Green, had his own vlog channel on YouTube with his brother Hank called Vlogbrothers which has over 2.1 million subscribers. This meant that even before the film was released John Green already had a fairly large following. Some people say that this is not the reason for the fault in our stars success as a book and as a film because John Green was famous on the internet when other of his books had came out such as “Paper Towns” and “Will Grayson, Will Grayson” so because of this it can’t be the fact that he is famous on the internet otherwise he would have had other publications into feature length films. The fact that the film used social media to target its audience was affective because the film was mainly aimed at young adult women who stereotypically use the internet a lot and the readers of John Greens books. 

Another reason why the fault in our stars was such a success was because of the filmmakers. The two filmmakers involved in the fault in our stars, Marty Bowen and Wyck Godfrey, convinced a fox 2000 executive named Elizabeth Gabler who hired a man called Josh Boone as a director. Elizabeth Gabler also kept the script of the film very similar to the film, thanks to the writer Scott Neustadter, which kept fans of John Greens books happy.

The third reason why the fault in our stars was such a success was because of the well put together trailer for the film done by Cami Sargent. Fox used this trailer for the film for a long time because of how good it was. People also say that credit should go to the advertising team behind the film, the digital team, the publicity team and the distributing team.

Another reason why people think that the fault in our stars was so popular was because the film is about strong women. Strong women in films seem to be popular with recent films being released such as “Belle” “the other women” and the new romantic comedy “obvious child” all have strong women roles in them. These films being popular have made male orientated action and comedy films such as “Blended” or “A Million Ways to Die in The west” sizzle out or deflate after the first few weeks of the films being released.